Navigating Conflict: Our Rapid Response Communications Support for Our UAE Clients
Over the past few weeks, our team has been operating at full pace to support our UAE clients through one of the most challenging periods they have faced in recent years. As the conflict unfolded, the need for fast, clear and strategic crisis communications became absolutely critical. We knew our UAE clients needed a partner who could move quickly, think ahead and provide calm, experienced guidance: we stepped in when needed.
From the moment the situation escalated, we mobilised a dedicated crisis response unit, ensuring UAE Clients had immediate access to senior counsel and round‑the‑clock support.
Enhancing employee communications during challenging times
We worked closely with internal communications teams to ensure employees across regions received timely, reassuring and consistent updates, even as the situation evolved hour by hour. Our team also stepped in at short notice, often out of hours, to publish internal news and critical updates, making sure our client's people always had the information they needed when they needed it most.
Strategic advice on how to communicate effectively in times of crisis
In moments of uncertainty, internal alignment becomes just as important as external messaging, and our team helped shape communications that kept our UAE client’s people informed and connected. We worked closely with senior leaders to provide counsel on what types of messages were needed, how best to reach employees across different regions and functions, and how to communicate with clarity when the situation was shifting rapidly. By guiding them on structure, tone and timing, we ensured every update served a clear purpose and reinforced a sense of stability.
Operational support to provide Single Source of Truth optimisation
We also provided hands‑on operational support to create a single, reliable source of truth for employees during a fast‑moving and often confusing period. This included building a dedicated wellness hub to centralise wellbeing resources, developing clear and accessible FAQs to address the most pressing questions, and ensuring all information was easy to find and consistently updated.
We also optimised the use of our SPFx Get the Latest tool, enabling key updates to appear instantly in a banner across the top of the intranet site, making critical information visible the moment employees logged in. Together, these tools created a streamlined, dependable ecosystem that helped employees stay informed, reassured and connected, no matter where they were or when they accessed the platform.
What truly defined our support during this period was our ability to stay proactive. Rather than reacting to events, we anticipated scenarios, prepared messaging in advance and equipped DP World’s leadership with the tools they needed to communicate confidently.
While the situation remains complex, the impact of our partnership is already clear: stronger narrative control and a resilient communications framework for the weeks ahead.
This experience has reinforced our commitment to being more than a service provider. We are a strategic ally, ready to step in when the stakes are highest. And as our UAE clients continue to navigate this crisis, we’ll remain right beside them, providing the clarity, speed and expertise they can rely on.