Meet us at GITEX: Scale your AI for lasting impact

As organisations across the region set their priorities for 2027, one question keeps coming up: how do you turn your AI ambition into results that last?

This year we’ve been talking with digital leaders in government and enterprise across Europe, and we will be bringing those conversations to GITEX next month. In this update, we share what we’re hearing, the questions we think matter most for the year ahead, and how to meet with us in Dubai.


 

We’ll be at GITEX this year, will you?

We’re heading to GITEX Global from the 8-11th December and would love to meet you. Here are the conversations we think matter.

Is your organisation ready to scale AI?
Many organisations have proven AI can work in pilots. The challenge now is scaling it across the organisation with confidence. With the right content, governance and skills in place, success can be controlled and lasting.

Are you getting the most from your Microsoft investment?
Your Microsoft licences may likely already include the engagement and connection tools you’re looking for. Make sure you’re getting full value from what you have before adding third-party products.

A unified platform brings multiple tools and applications together in one place: collaboration, communication, knowledge, automation and AI. That means less complexity, lower costs and a better experience for your people, all built on technology you already own.

Is your digital ecosystem working as one?
As Microsoft 365 specialists, we know the platform inside out, but our work goes beyond any single tool. From intranets and employee engagement to AI adoption and governance, we help organisations connect every part of their digital ecosystem so each part adds value to the others.

Ready to have these conversations? Lets get to the Heart of it

📍 Hall S11, Stand H11 - E30, Pod I
📅 8th - 11th December
👥 Meet David Parkinson and Wajeeha Moazzam


What we’re hearing from digital leaders across Europe

This year we’ve joined global digital events in Paris and London, speaking with leaders across government and enterprise about where AI and the digital workplace is heading. Three themes came up again and again:

David Parkinson at DigiGov Expo, London 2026

AI ambition is outpacing readiness.
Leaders are under pressure to show results from AI, but content, governance and skills are lagging behind. The gap between what’s promised and what’s possible is growing.

Adoption is the real bottleneck.
The technology works. Getting people to adopt changes to how they work is the hard part, and that’s where projects either succeed or fail.

The foundation of AI success lies in digital infrastructure.
Intranets, knowledge management and the employee experience are being revisited as the base AI depends on. Organisations are realising AI is only as good as the content and platforms beneath it.

We’re bringing these conversations to GITEX, and we want to hear how they compare with what you’re seeing in the region.

What we’ve been talking about: 3 insights to help you plan for 2027

Stalling AI? Here’s how to move through it

Many AI initiatives lose momentum after early pilots. This paper looks at why projects stall and the practical steps organisations can take to get them back on track and scaling with confidence.

The keys to your intranet succeeding

Your intranet is more than a news hub. It’s the foundation for knowledge, engagement and AI success. Find out what exceptional intranets have in common and how to make yours one of them.

Viva Engage and SharePoint: better together

Could your Microsoft licences be doing more for employee engagement? Read our article to see how Viva Engage and SharePoint work better together, and how to get the full value from tools you already own.

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